March 27th, 2007

Save Temptation Ice Cream! Save Middle Western Vegans!

 This email has been going around. I don't know what "shelf space" means but it sounds like losing it would be a bad thing.

"EXTREMELY IMPORTANT: WE REALLY NEED YOUR HELP.

TEMPTATION WILL BE GONE FROM THE MIDWEST IF YOU DON'T HELP US THIS WEEK.

We are going to lose our shelfspace in the midwest region of Whole Foods
UNLESS:

#1. GO BUY SOME ASAP, because this might be the last time you can. Pints are going for only $2.37 because it is being discontinued. Vote for us with your pocketbook.

#2: Call the Midwest Regional Whole Foods Market office at 773.755.1500: Be nice and let them know you love Temptation and want to buy it all summer long! Vote for us with your Voice!

#3: Find your LOCAL Whole Foods store and tell the manager you want us on the shelf! (Find your local store here: http://www.wholefoodsmarket.com/stores/index.html)

#4: TELL SOMEONE ABOUT US. Have them contact Whole Foods. We are a special vegan company... a)ONLY one made on vegan equipment. b)ONLY ones using Fair Trade Certified ingredients c)ONLY ones supporting the local grassroots animal rights activists d)WAY FREAKING MORE VEGAN THAN OTHER BRANDS!!!

Whole Foods Market has been a great friend in our efforts to bring a unique 100% vegan ice cream to customers in the Midwest. Lower sales in the entire category have forced all brands into a smaller amount of freezer space, and we are going to suffer. It's not easy to run a company ethically and entirely vegan. The other products are all made at dairies and we don't think that's too cool.

If we, somehow, manage to maintain our shelf space, you can trust we'll have the MOST INSANE SUMMER PARTY YET... WITH PLENTY OF FREE ICE CREAM! BUT WE NEED YOUR HELP NOW! THIS WEEK! TODAY! (VOTE EARLY, VOTE OFTEN.. TRUE CHICAGO STYLE)

Otherwise, keep fighting the good fight... but it's not over. We can get this shelf space back, but it's in your hands. Please, please... make a call, buy a pint... or we're gone in the Midwest (Our home).

(Product is still available at independent health food stores and Whole Foods Market in OTHER regions, and soon WHOLE FOODS MID-ATLANTIC)

From the bottom of our hearts... Thanks for your help.
-Ryan and Dan

Chicago Soydairy / Temptation VEGAN ice cream."