"The diversity of our packaging guarantees that we can meet the needs of all segments of our trade. We can also introduce new and updated packages to appeal to a wide variety of accounts" - Ed Goldenberg
“The piece was absolutely exquisite, like a rich taffy, with a hint of molasses for body, and the peanuts provided a pleasing textural snap and a rush of smoked flavor.” – Steve Almond author of Candy Freak
If you grew up on in northeastern
Newly acquired by Just Born Candy, maker of the fascistic Marshmallow Peeps, they are Goldenberg’s no more. Now they are simply “Peanut Chews”. Perhaps a better name would be “
Since the beginning of the 20th century
Yes, they are still vegan. But they are no longer all natural. TBHQ has been added as a preservative. And the taste: I used to think of Peanut Chews as two separate candies – “Winter Chews” and “Summer Chews”. In Winter the molasses and peanut center would be hard – it would crack when you bit into it and warm and melt on your tongue. In the summer it would be smooth and caramelly. The chocolate coating would give way to a sweet chewy bite. Now the texture seems more like so many other candy bars, not bad of course, just homogenous. Chewy. Safe.
But of course the biggest difference was the absence of Mr. Goldenberg’s name. Gone are the days when the package brought to mind the struggle of my ancestors, the rich reminder that bad times make the good all the more worthwhile. We are ushering in a new era: “Conform!” the package seems to scream. Conform or be left behind.